Hmm. Are you asking in good faith, or to dogpile? Anyway, sure; I can explain why.

The Gruesome - clickbait because “if it bleeds it leads.”
Story - words like “story” are often plainly false when the article is a tiny blurb or fluff piece. Thankfully, this article is an actual story. But remember, it’s still bait.
of How - clickbait because it asks a question it doesn’t answer, baiting the headline-reader to click.
Neuralink’s Monkeys - oh, another Elon Musk altar. The press can’t get enough of Musk.
Actually Died - more bleeding leading.

Headlines can just be content, rather than a tease. This article title intentionally relays no new info.

Ah, so I was wrong. Gotcha.

Clickbait headline, no tldr? That’s a downvote for me dawg.

I’ll be the one to stoop to a name and shame. From the receipt, that’s Jon & Vinny’s Brentwood. Thanks—will now be sure to avoid going there.

While not even his patient, I went along to a family-member’s appointment. It was maybe their tenth session. Time’s up. Therapist starts nudging for signing next to a laundry list of appointment dates that even I know never happened. Uh, what are you doing? I’m watching you commit insurance fraud. I’m sure many of his other patients just signed in the box. So dramatic fraud and brazenly taking advantage of people is just part of the routine for some people.